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BNI's origins go back to 1985 in Southern California where Dr Ivan R Misner was looking for a new way of generating business for his business consulting company. Dr. Misner invited several friends, each representing a different business together to find a way to help each find new business. Ten years later, in 1995, BNI had evolved into a Franchise business with Don and Nancy Morgan developing the BNI Franchise for Canada.
Don and Nancy assembled a team of founding Executive Directors to begin the building process. Bruce Elliott , a founding director, is still with BNI Canada today. Following the time tested process of word-of-mouth marketing, BNI Canada quickly grew from coast to coast in Canada and now has operations in most all Provinces.
BNI Directors have added more to the knowledge and understanding of word-of-mouth referral marketing more than ANY OTHER organization or company. During the past eleven years, an average of one book per year was written and published about success through referral marketing by BNI Directors. Two of those books actually made their way to the Best Sellers List. This helps reassure members that they are getting the most up-to-date knowledge and understanding about generating business through referrals.
In 1996, the UK/European BNI operation was formed, which marked the beginning of BNI's expansion across five continents. Now operating in 36 countries, BNI has more than 4,800 chapters and 90,000 members, and clearly deserves the title of global leader in the industry of word-of-mouth referral marketing.
BNI Canada, with its ten-year proven track record is making a significant influence in the marketing industry. There are more than 285 BNI chapters operating in most all Provinces all supervised by about 150 full and part-time BNI Directors and Ambassadors. It is clear that BNI Canada offers the best value option for generating word-of-mouth referrals to one's business and is the premier choice for referrals. |
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