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BNI International

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Why Join BNI?

What is BNI

BNI is a 41-year-old business and professional networking organization that allows only one person from each trade or profession to join a Chapter. BNI has over 355K+ Members worldwide, in 78 different countries, from over 300 different types of professions, all of whom have benefited from increased referral business as a result of BNI.

Belonging to BNI is like having dozens of salespeople working for you! Because every single company and entrepreneur out there needs more sales. BNI provides a structured referral networking system to he lp generate referrals by sharing business connections

The philosophy of this organization is built upon the idea of “Givers Gain^®”: By giving business to others, you will get business in return. This is predicated on the age-old idea of “What goes around, comes around.”

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BNI Meeting

355K+

Global Members

11800+

Global Chapters

17.8M

Member Referrals

$26.9B

Member Generated Business

OUR MISSION

The mission of BNI is to help BNI Members increase their business through a structured, positive and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals.

OUR MISSION

Why Referral Marketing Works?

People are more likely to do business with someone who has been recommended by a trusted source. Referral marketing leverages this principle by creating opportunities for professionals to introduce qualified prospects to one another.

Compared to many traditional marketing channels, referral marketing can help businesses:

Build trust faster
Generate higher-quality leads
Improve conversion rates
Reduce customer acquisition costs
Strengthen long-term business relationships For many small and medium-sized businesses, referrals remain one of the most effective and sustainable sources of new business.

What Makes BNI Different from other Networking Groups?

Many networking organizations provide opportunities to meet new people. BNI goes a step further by offering a structured referral system designed specifically to help members generate business.

Key differences include:

One member per professional category within a chapter
Weekly meetings focused on relationship building
Referral tracking and accountability
Ongoing education and business development resources
A proven system used by members worldwide

This structure helps create an environment where members actively support one another's growth rather than compete for the same opportunities.

Our Core Values

BNI is built on a set of guiding principles which form the foundation on which Members interact, conduct themselves and fulfill their goals. At BNI, we’re Changing the Way the World does Business^®.

Givers Gain^®

Givers Gain is the underlying philosophy of BNI. We exemplify that by giving business to others; you will get business in return.

Lifelong Learning

We believe in the continuous improvement of personal and professional skills. BNI provides a variety of opportunities to support lifelong learning.

Traditions + Innovation

Tradition in an organization tells us where we come from and lays the foundation of who we are, but we must always be looking for ways to innovate.

Positive Attitude

BNI provides an environment that enables you to surround yourself with people who want to help you succeed.

Building Relationships

Networking is more about farming connections with new contacts than hunting for them. People want to do business with people they know and trust. It’s about cultivating those relationships.

Accountability

If you want to have a powerful personal network, you must have accountability. Otherwise, it becomes a social group.

Recognition

It’s important to recognize those who are contributing.

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BNI Meeting

BNI Canada

Established in 1995, BNI Canada has grown into the largest and most successful Business Networking organization in the country. In 2025, BNI Canada has over 95 Communities with 4,332 Members, locally passed over referrals, which generated over $248.8M in closed business. That’s an average of $1,729 per referral.

4,332 Members	95 Communities
$248.8M Crores of Business Done in last 12 months	143,820 Referrals passed

BNI Canada Leadership

Ivan Misner, Ph.D

Founder and Chief Visionary Officer

Mary Kennedy Thompson

Chief Executive Officer

What You Should Know

Generate Business Weekly

Members of a Chapter meet every week & pass referrals.

Get the Edge Over Your Competition

Only one person from each professional specialty is accepted into a Chapter.

Tap Into a Global Network

Connect with over 355K+ Members around the globe through the BNI Connect online network.

FAQs

BNI can be highly valuable for professionals who are committed to building relationships and participating consistently. Members often benefit from increased visibility, referral opportunities, and access to a trusted network of business professionals.

Businesses that rely on trust and referrals often see strong results from BNI. This includes consultants, financial professionals, real estate agents, tradespeople, marketing agencies, health professionals, and many other service-based businesses.

Most members attend a weekly chapter meeting and participate in networking activities throughout the month. Active participation helps Members build stronger relationships and maximize referral opportunities.

Yes. Startups can use BNI to build credibility, establish relationships, and gain introductions to potential clients and partners.

Yes. Prospective Members are encouraged to visit a chapter meeting to learn more about the organization and determine whether it is the right fit for their business.